Retain and grow market share through Voice of the Customer initiatives
Voice of the Customer (VOC) is the market research process of
capturing a customer's expectations, preferences and aversions and using
the analysis to better target customer offers.
Attend this IBM SPSS hosted webinar Effective Voice of the Customer Techniques, Processes and Metrics, to learn how you can turn customer voices into customer choices - creating a measurable strategy to capture and use customer data across your entire organization.
Hear how VOC analysis can help you justify ROI to:
Improve customer service and support
Gather insight into product pricing, product quality, innovation and ideation
Capture customer information for analysis, profiling and segmentation
Manage brand reputation
Register today - and discover how you can create effective programs that increase customer satisfaction, loyalty and retention.
COMPLIMENTARY WEBINAR
Effective Voice of the Customer Techniques, Processes and Metrics
Date: Wednesday, March 22 Time: 2 p.m. ET (11:00 a.m. PT/1:00 p.m. CT) Presenters: Leslie Ament, VP, Research & Advisory Hypatia Research, LLC
Matt Madden, Senior Marketing Manager IBM SPSS
Henry Stewart Marketing Analytics Conference 2010
Marketing Analytics: Acquire the Knowledge to Control Performance
This Henry
Stewart produced conference designed for the business executive will cover
marketing analytics from Precision Marketing to Customer Intelligence.
The one-day conference includes interactive sessions on:
The panelists weigh the pros and
cons of HP's infrastructure strategy and IBM's services approach to
doing business, speculate about the long-term impact of business
analytics, discuss in-memory analytics and rate the current state of BI
on a maturity curve.
Cindi Howson
David Loshin
John Myers
Louis Olds
James Taylor
THE VALUE OF INTEGRATING ONLINE & OFFLINE DATA
Today's
marketer faces increased pressures to know more about each customer by
utilizing information across all marketing channels, while at the same time
managing shrinking budgets, increased customer expectations and complex
regulatory issues.
Integrating online customer behaviors and preferences with
historical transactional data prior to analysis can uncover new and relevant insights about
your customers--converting your internal data into a precision marketing tool.
Date: Upcoming in January 2009 Time: 2:00pm ET | 11:00am PT
Hypatia
Research, LLC, http://www.HypatiaResearch.com
delivers high impact market intelligence, industry benchmarking, best practice,
and vendor selection research. Coverage areas include: CRM, Business
Intelligence, Customer Analytics, Marketing Automation, Database Marketing, and
Customer Data Integration and Quality. Since its inception by co-founder Leslie Ament
in 2001, clients have relied on Hypatia for industry insight,
expertise and independent research for guidance in assessing various
technology and service options.
The value of integrating offline and online data
Ideas for generating revenues and reducing marketing
costs
How to improve your marketing ROI by optimizing
marketing spend across channels
Types of customer insight integrated within most
organizations
Impact of customer insight on decision-level
challenges
Best practice utilization of customer insight by top
performers
Hypatia will share recent research at this conference designed for all those in Marketing, Customer Insight,
Market Research and Database Analysis. Delegates will gain practical knowledge of advanced analytics techniques and how they can be used to solve business problems.
What methods are available & when to use them?
What they can deliver and what business problems they help to solve
Rules to ensure you do not misuse or misinterpret them
Each presentation will
translate the theory into practice and explain how the methods are
applied to solve business problems such as addressing important
business problems faced by companies with large numbers of customers
and/or products to manage. Essential for all Practitioners, Analysts, Executives and Consultants in the following areas:
Marketing Strategy Management and Development
Brand Management / Pricing
Market Research
Customer Insight /Customer Management
Data Mining / Database Management / Direct Marketing
"Winning Ingredients for Establishing Your Customer Intelligence Ecosystem"
Leslie Ament, Managing Partner with Hypatia Research & Consulting, LLC will moderate a panel discussion with industry leading experts designed to help CRM & Business Intelligence practitioners deploy Customer Intelligence Management programs. Participating companies include: Teradata, Salesforce.com, Experian and Dun & Bradstreet. Link: http://www.crmaconference.org/agenda/day2.html
"Success Strategies in Online Market Research", presentation for the American Marketing Association, by Leslie Ament
"Marketing Intelligently With ROI", presentation to the American Marketing Association, by Leslie Ament.
CRMA
"Key Performance Indicators for Measuring Online Investments", panelist for B2B Marketing Network
"2Brand, or Not 2Brand?: Why Brands Matter", guest lecture at the Fletcher Graduate School of International Diplomacy, Business & Law, Tufts University.
Hypatia Research, LLC, http://www.HypatiaResearch.com delivers high impact market intelligence, industry benchmarking, best practice, and vendor selection research for how businesses use technology and service providers to capture, manage, analyze and apply customer intelligence to enhance performance and to accelerate growth. Coverage areas include: CRM, Business Intelligence, Customer Analytics, Marketing Automation, Database Marketing, and Customer Data Integration and Quality. Since its inception by co-founder Leslie Ament in 2001, clients have relied on Hypatia for industry insight, expertise and independent research for guidance in assessing various technology and service options. Like our namesake, Hypatia, we are committed to Calculating ResultsTM for our clients.
Hypatia of Alexandria (circa. 370-415 AD), invented several scientific devices--the astrolabe, planesphere, and hydroscope (hydrometer). These instruments were used to calculate the distance between planets, the position of visible stars at any time of the year, and the gravity of liquids respectively. Hypatia was the first woman to make substantial contributions to the development of mathematics, astronomy & philosophy.
