Leveraging Content to Increase Customer Engagement!
Best Practices, Benchmarks & Vendor Galaxy Rankings
Hypatia Research categorizes customer-facing content as
encompassing all types of digital interaction channels, online content or digital assets utilized
for sales and marketing, customer service & support, branding, product information,
public relations, social community, and/or webcast business initiatives with
the goal of engaging or influencing behaviors of both known or unknown potential customers.
We would like to personally invite you to participate in
Hypatia's exploration of how organizations effectively leverage content to
engage customers with the goal of impacting acquisition, retention and revenue levels!
Take our survey (less than 10 minutes to complete) and
receive a complimentary executive summary with research highlights as
a "thank you" for your input.
We will need a valid email address in order to deliver
the results, but rest
assured we will never share your contact information without your permission. We appreciate your time and participation in this
solution study:Survey link.
Want to take our survey in Chinese, French, German, Japanese, Russian or Spanish instead of English? Click the image below and select your language! Don't see your language? Send us an email at Research@HypatiaResearch.com and we will send you a link for your language if available!
Comprehensive ERP Solution Study Now Launching!
From Cindy Jutras, Senior Contributing Research Fellow:
I would like to personally
invite you to participate in Mint Jutras' inaugural ERP Solution Study by
taking this survey. It is a comprehensive survey and will take about 10-20
minutes to complete, depending on your industry and current state of ERP
implementation. I know your time is valuable and appreciate your input. So, as a "thank you" for your participation you will receive the executive summary. I am
also offering 6 month access to Mint Jutras for inquiry, questions and advice.
I will need a valid email address in order to deliver the results along
with contact info and an access code for inquiries. But rest assured I never
share your contact information in any way.
I appreciate your time and participation in this
solution study: Survey link.
Challenge: IT governance, risk, assurance, compliance
and security are now a data management issue that has risen to the forefront of
corporate level concern. Heavy fines and/or jail time are a
possibility for C --level executives--CEO, CFO and COO--serving as a strong
catalyst for utilization of IT consulting services. IT GRACS is defined as technology-related
risks specifically targets risks due to theft, fraud, or system failure in
relation to proprietary information, protected rights with intrinsic value, or systems
controlling the flow and security of digital information.
Driven
primarily by advances in analytical capabilities and processes (i.e. if we
build it, they will come), and a need to remain competitive,
clients now realize that data is a strategic proprietary corporate asset that
should be leveraged. However, rarely do client-side
companies create a systematic process for proactive IT governance to avoid
costs or to mitigate reputational or security risks.
Focus: Many
of the firms that provide IT GRACS consulting do implementation and managed
services as well. Therefore, IT GRACS will be examined from the perspective of
enabling technology functionality as well as from operational business
consulting capability towards the reduction of costs through effective
management of IT GRACS.
Outcome: Our research will explore best practices, maturity levels and
offer readers Hypatia's GalaxyTM guide for selection of
the right tools, consulting services and enabling technologies by industry and
company size.
Hypatia Research, LLC, http://www.HypatiaResearch.com delivers high impact market intelligence, industry benchmarking, best practice, and vendor selection research for how businesses use technology and service providers to capture, manage, analyze and apply customer intelligence to enhance performance and to accelerate growth. Coverage areas include: CRM, Business Intelligence, Customer Analytics, Marketing Automation, Database Marketing, and Customer Data Integration and Quality. Since its inception by co-founder Leslie Ament in 2001, clients have relied on Hypatia for industry insight, expertise and independent research for guidance in assessing various technology and service options. Like our namesake, Hypatia, we are committed to Calculating ResultsTM for our clients.
Hypatia of Alexandria (circa. 370-415 AD), invented several scientific devices--the astrolabe, planesphere, and hydroscope (hydrometer). These instruments were used to calculate the distance between planets, the position of visible stars at any time of the year, and the gravity of liquids respectively. Hypatia was the first woman to make substantial contributions to the development of mathematics, astronomy & philosophy.
